{"id":597,"date":"2018-04-20T12:07:26","date_gmt":"2018-04-20T10:07:26","guid":{"rendered":"http:\/\/wirkung.plus\/kernkompetenzen"},"modified":"2024-12-23T13:12:16","modified_gmt":"2024-12-23T12:12:16","slug":"core-competencies","status":"publish","type":"page","link":"https:\/\/wirkung.plus\/en\/core-competencies","title":{"rendered":"Core competencies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^510|url^http:\/\/wirkung.plus\/wp-content\/uploads\/2018\/08\/kernkompetenzen.jpg|caption^null|alt^null|title^kernkompetenzen|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;ex-full&#8221; enable_overlay=&#8221;enable_overlay_value&#8221; overlay_color=&#8221;rgba(0,0,0,0.25)&#8221; overlay_pattern=&#8221;transperant&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;tilt_left_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_svg_height=&#8221;100&#8243; seperator_shape_background=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1533830826423{padding-top: 250px !important;padding-right: 25px !important;padding-bottom: 250px !important;padding-left: 25px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-54356a17269d4bff0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-54356a17269d4bff0 uvc-8741 schatten\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-54356a17269d4bff0 h2'  data-responsive-json-new='{\"font-size\":\"desktop:36px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"--font-weight:theme;color:#ffffff;margin-bottom:15px;\">Attitude \u2013 Training \u2013 Performance \u2013 Success:<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1533730152595{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;][vc_single_image image=&#8221;288&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1533730202019{margin-bottom: 30px !important;}&#8221; image_hovers=&#8221;false&#8221;]<div id=\"ultimate-heading-14556a17269d4c09d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-14556a17269d4c09d uvc-2223 \" data-hspacer=\"line_only\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-14556a17269d4c09d h1'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h1 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">A top coach doesn\u2019t just train one group of muscles.<\/h1><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:15px;margin-bottom:40px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#ed9317;width:200px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-14556a17269d4c09d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">It\u2019s sad but true: in everyday practice sales is often nothing more than a sales person\u2019s gut feeling or intuition. Nowhere in the world are there standardised sales training programs. Or at least national standards for one of the world\u2019s oldest professions. Nearly all sales people are initially lateral entrants with professional qualifications in some other discipline, e.g. engineers, economists, technicians or IT specialists.\u00a0After switching to sales, they simply had to jump in at the deep end. Internal sales training programs are the exception, not the rule \u2013 even among global players. Instead, you find technical training courses and fragmented individual measures.<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1525688347778{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-36136a17269d4c145\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-36136a17269d4c145 uvc-6944 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-36136a17269d4c145 h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;margin-bottom:15px;\">We offer you the professional all-in package to fully equip your sales people:<\/h2><\/div><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1529673262808{margin-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842967787{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-57666a17269d4c1a4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-57666a17269d4c1a4 uvc-648 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-57666a17269d4c1a4 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">01.<\/span><\/div><\/div><div id=\"ultimate-heading-89756a17269d4c208\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89756a17269d4c208 uvc-7155  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89756a17269d4c208 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Sales scan<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89756a17269d4c208 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">\u2013 the professional speed check to determine the current performance capability of your sales organisation<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842981136{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-89676a17269d4c268\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89676a17269d4c268 uvc-311 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89676a17269d4c268 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">02.<\/span><\/div><\/div><div id=\"ultimate-heading-23036a17269d4c2b7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-23036a17269d4c2b7 uvc-4598  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-23036a17269d4c2b7 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Design<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-23036a17269d4c2b7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">Tailored design and execution of custom-fit and effective sales programs<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842992096{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-44336a17269d4c337\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-44336a17269d4c337 uvc-4042 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-44336a17269d4c337 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">03.<\/span><\/div><\/div><div id=\"ultimate-heading-65656a17269d4c389\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-65656a17269d4c389 uvc-2492  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65656a17269d4c389 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Coaching<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65656a17269d4c389 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">of your main high performers, rookies and managers \u2013 in house and accompanying them in the field<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-4076a17269d4c3e1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-4076a17269d4c3e1 uvc-4488 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4076a17269d4c3e1 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">04.<\/span><\/div><\/div><div id=\"ultimate-heading-94186a17269d4c42d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-94186a17269d4c42d uvc-1347  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94186a17269d4c42d h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Ongoing development<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-94186a17269d4c42d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\"><span lang=\"en-GB\">of your organisation to make it a Sales Driven Enterprise <\/span><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-61526a17269d4c4aa\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-61526a17269d4c4aa uvc-3673 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-61526a17269d4c4aa span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">05.<\/span><\/div><\/div><div id=\"ultimate-heading-16406a17269d4c4fa\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-16406a17269d4c4fa uvc-6415  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-16406a17269d4c4fa h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Recruitment<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-16406a17269d4c4fa .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">of talented, committed and fitting sales people<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-90866a17269d4c551\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90866a17269d4c551 uvc-9074 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90866a17269d4c551 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">06.<\/span><\/div><\/div><div id=\"ultimate-heading-33786a17269d4c59c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-33786a17269d4c59c uvc-3486  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-33786a17269d4c59c h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Synchronisation<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-33786a17269d4c59c .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">and update of your sales interfaces \u2013 turning technical, administrative or HR staff into sales assistants<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1525688347778{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-78446a17269d4c600\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-78446a17269d4c600 uvc-27 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-78446a17269d4c600 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">Too much at once? The main thing is that you start somewhere and make some concrete changes. Otherwise, everything will stay as it is \u2026 and ultimately get worse!<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1529873161929{padding-top: 50px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-41186a17269d4c643\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-41186a17269d4c643 uvc-5845 \" data-hspacer=\"line_only\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41186a17269d4c643 h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">It\u2019s not about what we can do, but what you can do through us!<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:15px;margin-bottom:40px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#ed9317;width:200px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41186a17269d4c643 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">Why are there so few top coaches in professional sport or sales? After all, there are plenty of good sportsmen and -women \u2026 and sales people. The answer is simple: Being an outstanding sales specialist is no longer enough. The key quality is the ability to pass this know-how on to others in simple and convincing terms with no loss of quality. To do that, you need substantial methodology, enough empathy to feel your way into a specific customer situation, and a vast amount of experience in order to choose the right approach.<\/p>\n<p>All athletes, and indeed all companies, have different assets, levels of fitness, fundamental concepts and processing mechanisms. That\u2019s why the \u201cone size fits all\u201d approach popular with some is most certainly not the right way to successfully compete in the \u2018champions league\u2019 of commercial training.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ult-carousel-18251576416a17269d4c7f0\" class=\"ult-carousel-wrapper  vc_custom_1535104496630  ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-10553522576a17269d4c6df \" >[vc_single_image image=&#8221;491&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][vc_single_image image=&#8221;485&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][vc_single_image image=&#8221;481&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; 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