{"id":597,"date":"2018-04-20T12:07:26","date_gmt":"2018-04-20T10:07:26","guid":{"rendered":"http:\/\/wirkung.plus\/kernkompetenzen"},"modified":"2024-12-23T13:12:16","modified_gmt":"2024-12-23T12:12:16","slug":"core-competencies","status":"publish","type":"page","link":"https:\/\/wirkung.plus\/en\/core-competencies","title":{"rendered":"Core competencies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^510|url^http:\/\/wirkung.plus\/wp-content\/uploads\/2018\/08\/kernkompetenzen.jpg|caption^null|alt^null|title^kernkompetenzen|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;ex-full&#8221; enable_overlay=&#8221;enable_overlay_value&#8221; overlay_color=&#8221;rgba(0,0,0,0.25)&#8221; overlay_pattern=&#8221;transperant&#8221; seperator_enable=&#8221;seperator_enable_value&#8221; seperator_type=&#8221;tilt_left_seperator&#8221; seperator_position=&#8221;bottom_seperator&#8221; seperator_svg_height=&#8221;100&#8243; seperator_shape_background=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1533830826423{padding-top: 250px !important;padding-right: 25px !important;padding-bottom: 250px !important;padding-left: 25px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-10926a32d9080e65a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-10926a32d9080e65a uvc-7238 schatten\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-10926a32d9080e65a h2'  data-responsive-json-new='{\"font-size\":\"desktop:36px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"--font-weight:theme;color:#ffffff;margin-bottom:15px;\">Attitude \u2013 Training \u2013 Performance \u2013 Success:<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1533730152595{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;][vc_single_image image=&#8221;288&#8243; img_size=&#8221;60&#215;60&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1533730202019{margin-bottom: 30px !important;}&#8221; image_hovers=&#8221;false&#8221;]<div id=\"ultimate-heading-6966a32d9080e6fe\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-6966a32d9080e6fe uvc-5900 \" data-hspacer=\"line_only\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-6966a32d9080e6fe h1'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h1 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">A top coach doesn\u2019t just train one group of muscles.<\/h1><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:15px;margin-bottom:40px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#ed9317;width:200px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-6966a32d9080e6fe .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">It\u2019s sad but true: in everyday practice sales is often nothing more than a sales person\u2019s gut feeling or intuition. Nowhere in the world are there standardised sales training programs. Or at least national standards for one of the world\u2019s oldest professions. Nearly all sales people are initially lateral entrants with professional qualifications in some other discipline, e.g. engineers, economists, technicians or IT specialists.\u00a0After switching to sales, they simply had to jump in at the deep end. Internal sales training programs are the exception, not the rule \u2013 even among global players. Instead, you find technical training courses and fragmented individual measures.<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1525688347778{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-88726a32d9080e76d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-88726a32d9080e76d uvc-3225 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-88726a32d9080e76d h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;margin-bottom:15px;\">We offer you the professional all-in package to fully equip your sales people:<\/h2><\/div><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1529673262808{margin-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842967787{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-98046a32d9080e7ca\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-98046a32d9080e7ca uvc-9488 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-98046a32d9080e7ca span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">01.<\/span><\/div><\/div><div id=\"ultimate-heading-64046a32d9080e81f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-64046a32d9080e81f uvc-9253  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-64046a32d9080e81f h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Sales scan<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-64046a32d9080e81f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">\u2013 the professional speed check to determine the current performance capability of your sales organisation<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842981136{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-7806a32d9080e87d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-7806a32d9080e87d uvc-6997 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-7806a32d9080e87d span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">02.<\/span><\/div><\/div><div id=\"ultimate-heading-15646a32d9080e8cb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-15646a32d9080e8cb uvc-7837  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15646a32d9080e8cb h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Design<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15646a32d9080e8cb .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">Tailored design and execution of custom-fit and effective sales programs<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1527842992096{margin-bottom: 40px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-95116a32d9080e924\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-95116a32d9080e924 uvc-5626 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-95116a32d9080e924 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">03.<\/span><\/div><\/div><div id=\"ultimate-heading-85506a32d9080e970\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-85506a32d9080e970 uvc-3389  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85506a32d9080e970 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Coaching<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85506a32d9080e970 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">of your main high performers, rookies and managers \u2013 in house and accompanying them in the field<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-42996a32d9080e9c7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-42996a32d9080e9c7 uvc-8097 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42996a32d9080e9c7 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">04.<\/span><\/div><\/div><div id=\"ultimate-heading-46786a32d9080ea12\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-46786a32d9080ea12 uvc-234  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-46786a32d9080ea12 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Ongoing development<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-46786a32d9080ea12 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\"><span lang=\"en-GB\">of your organisation to make it a Sales Driven Enterprise <\/span><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-74556a32d9080ea67\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74556a32d9080ea67 uvc-8840 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74556a32d9080ea67 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">05.<\/span><\/div><\/div><div id=\"ultimate-heading-25036a32d9080eab2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-25036a32d9080eab2 uvc-8676  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25036a32d9080eab2 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Recruitment<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25036a32d9080eab2 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">of talented, committed and fitting sales people<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-md-4&#8243;]<div id=\"ultimate-heading-24226a32d9080eb07\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-24226a32d9080eb07 uvc-8878 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-24226a32d9080eb07 span'  data-responsive-json-new='{\"font-size\":\"desktop:70px;\",\"line-height\":\"\"}' ><span style=\"font-family:&#039;Lato&#039;;--font-weight:theme;color:#ededed;\">06.<\/span><\/div><\/div><div id=\"ultimate-heading-30506a32d9080eb52\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-30506a32d9080eb52 uvc-5208  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-30506a32d9080eb52 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">Synchronisation<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-30506a32d9080eb52 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:300;\">and update of your sales interfaces \u2013 turning technical, administrative or HR staff into sales assistants<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1525688347778{padding-top: 30px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-47876a32d9080eba7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-47876a32d9080eba7 uvc-6963 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-47876a32d9080eba7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">Too much at once? The main thing is that you start somewhere and make some concrete changes. Otherwise, everything will stay as it is \u2026 and ultimately get worse!<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; equal_height=&#8221;yes&#8221; margin_top=&#8221;55&#8243; margin_bottom=&#8221;5&#8243; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; css=&#8221;.vc_custom_1529873161929{padding-top: 50px !important;padding-bottom: 15px !important;}&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243; css=&#8221;.vc_custom_1527753773128{padding-bottom: 80px !important;}&#8221;]<div id=\"ultimate-heading-43696a32d9080ebe9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-43696a32d9080ebe9 uvc-5749 \" data-hspacer=\"line_only\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-43696a32d9080ebe9 h2'  data-responsive-json-new='{\"font-size\":\"desktop:34px;\",\"line-height\":\"desktop:44px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;--font-weight:theme;\">It\u2019s not about what we can do, but what you can do through us!<\/h2><\/div><div class=\"uvc-heading-spacer line_only\" style=\"margin-top:15px;margin-bottom:40px;height:3px;\"><span class=\"uvc-headings-line\" style=\"border-style:solid;border-bottom-width:3px;border-color:#ed9317;width:200px;\"><\/span><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-43696a32d9080ebe9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:300;\">Why are there so few top coaches in professional sport or sales? After all, there are plenty of good sportsmen and -women \u2026 and sales people. The answer is simple: Being an outstanding sales specialist is no longer enough. The key quality is the ability to pass this know-how on to others in simple and convincing terms with no loss of quality. To do that, you need substantial methodology, enough empathy to feel your way into a specific customer situation, and a vast amount of experience in order to choose the right approach.<\/p>\n<p>All athletes, and indeed all companies, have different assets, levels of fitness, fundamental concepts and processing mechanisms. That\u2019s why the \u201cone size fits all\u201d approach popular with some is most certainly not the right way to successfully compete in the \u2018champions league\u2019 of commercial training.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"ult-carousel-4086864026a32d9080eef0\" class=\"ult-carousel-wrapper  vc_custom_1535104496630  ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-28417265826a32d9080ec79 \" >[vc_single_image image=&#8221;491&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][vc_single_image image=&#8221;485&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; image_hovers=&#8221;false&#8221; lazy_loading=&#8221;true&#8221;][vc_single_image image=&#8221;481&#8243; img_size=&#8221;medium&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; 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